Nikkie de Jager (born March 2, 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. She gained online popularity in 2015 after her YouTube video, "The Power of Makeup", went viral and inspired many other videos of people showing their faces with and without makeup. As of October 2019, her YouTube channel has 12.4 million subscribers and over 1.1 billion video views. De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup. She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own. After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.